Course Outcomes

Upon successful completion of the six Core Units, you will be awarded the Statement of Attainment for these six Core Units. Upon successful completion of the diploma course, you will be awarded the nationally recognised BSB50620 Diploma of Marketing and Communication qualification. Please note you can only start your diploma units once you complete your pre-requisite Core Units and awarded Statement of Attainment.

The BSB50620 Diploma of Marketing and Communication qualification will make you workforce-ready to be employed as an Marketing and communication professional in almost every industry, such as public relations, media, communication, education, mining and resources, media, finance or hospitality and tourism. Graduates of the BSB50620 – Diploma of Marketing and Communication will develop an understanding of the dynamics and principles underlying effective functioning of work groups, as well as the necessary skills to competently function within small and/or large organisations.

Relevant Occupations:

Campaign Manager, Marketing Coordinator, Marketing Manager, Marketing Team Leader, Product Manager, Public Relations Manager, Sales Manager, Copywriter.

Students enrolled in this BSB50620 Diploma of Marketing and Communication course may wish to study other courses that will support them in their marketing and communication skills, as well as other business or training skills.  Other options available for students may include:

• BSB60620 Advanced Diploma of Marketing and Communication
• BSB60420 Advanced Diploma of Leadership and Management
• BSB50820 Diploma of Project Management

Course Duration 

Learners will be required to undertake 6 core units of BSB40820 Certificate IV in Marketing and Communication and 12 units of study including 5 core units and 7 elective units of the BSB50620 Diploma of Marketing and Communication. Course units are delivered sequentially and should be completed over a 18-month period. The units in each stream have been selected to give you the most comprehensive overview of that business area at a management level.

Six Core Units of BSB40820 Certificate IV in Marketing and Communication

BSBCMM411 Make presentations
BSBCRT412 Articulate, present and debate ideas
BSBMKG433 Undertake marketing activities
BSBMKG435 Analyse consumer behaviour
BSBMKG439 Develop and apply knowledge of communications industry
BSBWRT411 Write complex documents

BSB50620 Diploma of Marketing and Communication

Core Units:

• BSBMKG541 Identify and evaluate marketing opportunities
• BSBMKG542 Establish and monitor the marketing mix
• BSBMKG552 Design and develop marketing communication plans
• BSBMKG555 Write persuasive copy
• BSBPMG430 Undertake project work

Elective Units:

• BSBMKG543 Plan and interpret market research
• BSBMKG546 Develop social media engagement plans
• SIRXMKT006 Develop a social media strategy
• SIRXMKT007 Develop a digital marketing plan
• BSBCMM511 Communicate with influence
• BSBOPS504 Manage business risk
• BSBTEC404 Use digital technologies to collaborate in a work environment.

You can view the full list of units available to study within this qualification on training.gov.au.

If you wish to change one or more of your elective units, please contact us. While we endeavour to be able to provide all options, changes to elective units cannot be guaranteed.

Online Learning Experience

Support

Throughout their learning time with Right Choice Training, each learner is supported by a fully resourced learner support team trained in managing the needs of learners.

Whilst completing their qualification, learners are entitled to unlimited e-mail and phone support by our experienced learner support team between Monday to Friday, 9am – 5pm, so they are never left to feel ‘lost’ or stuck during their studies.

Learning Materials

Right Choice Training has developed this qualification with learner needs central to its structure.

The learning resources and materials offered in this course are designed to give learners exposure to what they would actually do in the workplace and includes learning resource pack, learning resources, structured self-learning activities, PowerPoint presentations and eLearning modules – all included in the initial enrolment fee with no more to pay.

Virtual Classroom Experience

The best thing about completing your qualification with Right Choice Training is just how effectively and easily it makes study fit in with your current lifestyle. What’s more with the online learning management system and virtual classrooms you can interact with your cohort and study just about anywhere you can find an internet connection.

Flexibility and Delivery

In addition to the accessible and easy to understand self-directed learning resources, the course gives learners additional options on how to best engage with their study commitments.

Learners will be issued online access to the specific unit of competency through Learning Management System and with the learner assessment pack as the course progresses in accordance with the units of competency sequence.

Each unit of competency will include variety of tasks such as:

• Knowledge assessment questions
• Case study
• Presentation
• Workplace/Simulated Business Project
• Interactive activities

Right Choice Training will ensure that assessment is conducted in the workplace or simulated workplace environment and that the appropriate resources are accessible to all learners to ensure demonstration of competency. Upon online submission of your assessment, the assessor will provide detail feedback and where required, you will be provided with opportunities to adjust and resubmit your assessment tasks.

Recognition of Prior Learning (RPL)

For those currently working in a Marketing and Communication role, with over 5 years Marketing and COmmunication experience, ask our friendly staff about our Recognition of Prior Learning (RPL) eligibility. Our expert trainer will develop a tailored training plan for you based on your existing role and experience.

Right Choice Training recognises Recognition of Prior Learning (RPL) which takes into account the knowledge and skills you have already gained through your previous education and work history, attributing this to your enrolled qualification course. This may be through formal or informal training and can result in credits towards your qualification. More information can be found in the Learner Handbook.